Why Eyra?


We present you this magazine, Eyra, in which you can find a woman, yourself, in full glory.

Here, you will be able to experience and relate to all the aspects of your life where your strengths, weaknesses, struggles and achievements come together to guide you to a better way of living. It will also equip you to deal with, and help others in dealing with, everyday struggles which are an integral part of being a woman.

Why Eyra?

In Egyptian mythology, the Eye of Ra is the female counterpart of the Sun God, Ra and is a violent force that subdues his enemies. Just as any other woman, the Eye of Ra is a protector and acts in multifarious roles – as mother, sibling, consort and daughter. The title of Eye of Ra is held by Bastet, the Goddess of Protection.

The Eye of Ra is generally a Goddess with a very wild and powerful sense of ‘justice’ and in our deliberation, is a metaphor, or rather, the most powerful metaphor to a woman’s fierce independence, anger and violence.

Closer home, in Hindu mythology, Goddess Saraswati is the embodiment of knowledge and peace and is also known as ‘Ira’. Even in Greece and Russia, Ira is the name of the Goddess of Peace.

Hence, in a necessitated attempt to find a confluence between these contrasting illustrations, we felt ‘Eyra’ to be the most suitable name to confer upon the woman of today!

And fitting to this name, we find that Eyra is a jungle cat famous for its ability to produce at least thirteen distinctive calls, a powerful symbol of diversity and the subdued human voice.

And so, she comes to be a Goddess in a million, the contrasts and opposites only making her more enticing. She, with a vicious anger, delivers diversified peace.

The woman of today is required to be a combination of good and bad to deal with life – at home and at work. We firmly believe that a woman should be able to use her emotions to the full and use them wisely; be it anger, fear, sadness, laughter, courage, wisdom, dependence, independence etc.; from violence to peace like Eyra.

So let us help each other first – to be equals, to be competent and to be independent – before expecting the world to recognize us as such.

Here’s to our Goddess, Eyra!